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International Management and Language (Hardcover)
Loot Price: R4,032
Discovery Miles 40 320
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International Management and Language (Hardcover)
Series: Routledge Studies in International Business and the World Economy
Expected to ship within 12 - 17 working days
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Globalization processes have resulted in the emergence of business
and management networks in which the sharing of knowledge is of
crucial importance. Combining two contemporary and important
subject areas - namely that of international management and also
language and communication in multi-language contexts - the author
of this book presents a wealth of ideas, examples and applications
taken from international and global contexts, which show that
'language matters' in the pursuit of international business
affairs. The book establishes the theoretical core of its main
ideas by introducing two orientations (social construction and
linguistic relativity) and demonstrates how they can be drawn on to
frame and understand the activities of managers. Highly innovative
and topical, Susanne Tietze's book will appeal to students of
international management and international human resource
management as well as those studying intercultural communication.
It is also useful for managers and practitioners who work
internationally.
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