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The Codes of Advertising - Fetishism and the Political Economy of Meaning in the Consumer Society (Paperback, Revised) Loot Price: R1,271
Discovery Miles 12 710
Repayment Terms: R119 pm x 12*
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The Codes of Advertising - Fetishism and the Political Economy of Meaning in the Consumer Society (Paperback, Revised): Sut...

The Codes of Advertising - Fetishism and the Political Economy of Meaning in the Consumer Society (Paperback, Revised)

Sut Jhally

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Loot Price R1,271 Discovery Miles 12 710 | Repayment Terms: R119 pm x 12*

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Analyses the role played by advertising in the cultural economy of modern society, from both cultural and economic perspectives.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: December 1990
First published: 1987
Authors: Sut Jhally
Dimensions: 234 x 156 x 14mm (L x W x T)
Format: Paperback
Pages: 240
Edition: Revised
ISBN-13: 978-0-415-90353-0
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 0-415-90353-X
Barcode: 9780415903530

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