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The Codes of Advertising - Fetishism and the Political Economy of Meaning in the Consumer Society (Hardcover) Loot Price: R3,974
Discovery Miles 39 740
Repayment Terms: R372 pm x 12*
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The Codes of Advertising - Fetishism and the Political Economy of Meaning in the Consumer Society (Hardcover): Sut Jhally

The Codes of Advertising - Fetishism and the Political Economy of Meaning in the Consumer Society (Hardcover)

Sut Jhally

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Loot Price R3,974 Discovery Miles 39 740 | Repayment Terms: R372 pm x 12*

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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2016
First published: 1987
Authors: Sut Jhally
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 240
ISBN-13: 978-1-138-14527-6
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN: 1-138-14527-0
Barcode: 9781138145276

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