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Books > Business & Economics > Business & management > Management of specific areas > Research & development management

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Strategic New Product Development for the Global Economy (Hardcover) Loot Price: R2,937
Discovery Miles 29 370
Repayment Terms: R275 pm x 12*
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Strategic New Product Development for the Global Economy (Hardcover): T Kono, L. Lynn

Strategic New Product Development for the Global Economy (Hardcover)

T Kono, L. Lynn

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Loot Price R2,937 Discovery Miles 29 370 | Repayment Terms: R275 pm x 12*

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New product development is not just about creating successful new products. It is about creating new products that will help companies succeed in the global economy. It is also about eliminating products that no longer contribute to the success of the firm. This book presents a blend of cases, original survey research, and theory, to show the principles used by successful firms in developing new products and pruning those that hold the company back.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2007
First published: 2007
Authors: T Kono • L. Lynn
Dimensions: 216 x 140 x 19mm (L x W x T)
Format: Hardcover
Pages: 263
ISBN-13: 978-0-230-00199-2
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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LSN: 0-230-00199-8
Barcode: 9780230001992

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