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Books > Reference & Interdisciplinary > Communication studies
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Public Relations in Hyper-globalization - Essential Relationship Management - A Japan Perspective (Hardcover)
Loot Price: R4,508
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Public Relations in Hyper-globalization - Essential Relationship Management - A Japan Perspective (Hardcover)
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Achieving your goals quickly and efficiently is both more difficult
and more important in today's hyper-globalized world. A new
environment is being created by disruptive technology, radical new
business models, digital communications, and a highly integrated
global supply chain. It is a world in which a reality TV host and
businessman became President of the United States, in which
terrorists use social media to recruit members and to broadcast
executions, in which the very existence of the nation state is in
question, where everyone can communicate globally 24 hours a day at
no cost, and in which a leader is much more likely to be at the
center of a crisis. Today, successful global leaders will be those
that have a working knowledge of strategic public relations as
described in this book. For current and future leaders of business
and government it is essential to understand the forces creating
this very challenging new environment and to acquire a new skill
set. This book provides the needed understanding and teaches you
the skill of public relations as multi-stakeholder relationship
management. It shows how to achieve your goals and objectives when
others fail by building win-win outcomes with current and future
employees, investors, suppliers, distributors, customers,
governments and all the other stakeholders. Written by a veteran
public relations professional and a visiting professor of major
graduate schools of management.
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