This text examines new research at the interface of operations
research, behavioral and cognitive sciences, and decision analysis.
From the cognitive behaviorist who collects empirical evidence as
to how people make decisions to the engineer and economist who are
the consumers of such understanding, the reader encounters the
familiar Traveling Salesman Problem and Prisoner's dilemma, how
agricultural decisions are made in Argentina's Pampas region, and
some social goals that come into play as an element of rational
decision-making.
In these 14 self-contained chapters, broad topics covered
include the integration of decision analysis and behavioral models,
innovations in behavioral models, exploring descriptive behavior
models, and experimental studies.
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