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Corporate Identity Und Ihre Landerspezifischen Realisierungen - Am Beispiel Der Italienisch-, Portugiesisch- Und Spanischsprachigen Websites Von Aventis (German, Paperback, 2007 ed.) Loot Price: R1,428
Discovery Miles 14 280
Repayment Terms: R134 pm x 12*
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Corporate Identity Und Ihre Landerspezifischen Realisierungen - Am Beispiel Der Italienisch-, Portugiesisch- Und...

Corporate Identity Und Ihre Landerspezifischen Realisierungen - Am Beispiel Der Italienisch-, Portugiesisch- Und Spanischsprachigen Websites Von Aventis (German, Paperback, 2007 ed.)

Tanja Emmerling

Series: Europaische Kulturen in Der Wirtschaftskommunikation, 10

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Loot Price R1,428 Discovery Miles 14 280 | Repayment Terms: R134 pm x 12*

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Tanja Emmerling setzt sich mit einzelsprachlichen Realisierungen CI-orientierter Leitmedien im Web auseinander und untersucht, welche konventionalisierten Mittel verwendet werden, welche Isotopieebenen generiert werden und wo es zu Hybridbildungen kommt. Sie verweist dabei sowohl auf sprachstrukturelle als auch auf varietatenspezifische Probleme. Die Untersuchung verdeutlicht, dass sich die Landesgesellschaften im Web nicht ausschliesslich selbst reprasentieren, sondern dass auch interne Kommunikationsstrukturen nach aussen kommuniziert werden.
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General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Europaische Kulturen in Der Wirtschaftskommunikation, 10
Release date: February 2007
First published: February 2007
Authors: Tanja Emmerling
Dimensions: 210 x 148 x 23mm (L x W x T)
Format: Paperback - Trade
Pages: 388
Edition: 2007 ed.
ISBN-13: 978-3-8350-6053-1
Languages: German
Subtitles: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Sociology, social studies > Social institutions > General
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LSN: 3-8350-6053-8
Barcode: 9783835060531

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