Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions 2e (Paperback, 2nd Edition)

A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information and case studies on landing page optimizationShows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakesProvides a step-by-step implementation plan and advice on getting support and resources

"Landing Page Optimization, Second Edition" is a comprehensive guide to increasing conversions and improving profits.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	April 2012
First published:	2012
Authors:	Tash
Dimensions:	236 x 189 x 24mm (L x W x T)
Format:	Paperback
Pages:	461
Edition:	2nd Edition
ISBN-13:	978-0-470-61012-1
Categories:	Books > Computing & IT > Computer programming > General Books > Computing & IT > Internet > Internet languages > General
LSN:	0-470-61012-3
Barcode:	9780470610121

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