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Books > Reference & Interdisciplinary > Communication studies
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Introduction to the History of Communication - Evolutions and Revolutions (Paperback, New edition)
Loot Price: R1,127
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Introduction to the History of Communication - Evolutions and Revolutions (Paperback, New edition)
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An Introduction to the History of Communication: Evolutions and
Revolutions provides a comprehensive overview of how human
communication has changed and is changing. Focusing on the
evolutions and revolutions of six key changes in the history of
communication - becoming human; creating writing; developing print;
capturing the image; harnessing electricity; and exploring
cybernetics - the author reveals how communication was generated,
stored, and shared. This ecological approach provides a
comprehensive understanding of the key variables that underlie each
of these great evolutions-revolutions in human communication.
Designed as an introduction for history of communication classes,
the text examines the past, attempting to identify the key dynamics
of change in these human, technical, semiotic, social, political,
economic, and cultural structures, in order to better understand
the present and prepare for possible future developments.
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