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Advances in Services Marketing and Management (Hardcover) Loot Price: R3,839
Discovery Miles 38 390
Repayment Terms: R360 pm x 12*
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Advances in Services Marketing and Management (Hardcover): Teresa A. Swartz, David A. Bowen, Stephen W. Brown

Advances in Services Marketing and Management (Hardcover)

Teresa A. Swartz, David A. Bowen, Stephen W. Brown

Series: Advances in Services Marketing and Management

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Loot Price R3,839 Discovery Miles 38 390 | Repayment Terms: R360 pm x 12*

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This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

General

Imprint: JAI Press Inc.
Country of origin: United States
Series: Advances in Services Marketing and Management
Release date: August 1995
First published: 1995
Editors: Teresa A. Swartz • David A. Bowen • Stephen W. Brown
Dimensions: 234 x 156 x 23mm (L x W x T)
Format: Hardcover
Pages: 380
ISBN-13: 978-1-55938-855-9
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-55938-855-2
Barcode: 9781559388559

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