How to Measure and Manage Your Corporate Reputation (Hardcover, New Ed)

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.

General

Imprint:	Gower Publishing Ltd
Country of origin:	United Kingdom
Release date:	2004
First published:	2004
Authors:	Terry Hannington
Dimensions:	246 x 174 x 13mm (L x W x T)
Format:	Hardcover
Pages:	112
Edition:	New Ed
ISBN-13:	978-0-566-08552-9
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Arts & Architecture > Industrial / commercial art & design > General Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Finance & accounting > Accounting > Financial reporting, financial statements Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-566-08552-6
Barcode:	9780566085529

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