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Books > Business & Economics > Business & management > International business
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The Competitive Challenge of Emerging Markets - China and India (Hardcover, Unabridged edition)
Loot Price: R2,250
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The Competitive Challenge of Emerging Markets - China and India (Hardcover, Unabridged edition)
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The most disruptive change to the world economy over the past half
century has been the rise of so-called emerging economies,
particularly the large developing markets of China and India. While
initially appealing to Western business as lower cost production
locations, these economies are now amongst the world's leading
markets for the sale of goods and services, as well as a growing
competitive challenge to established businesses.This book examines
the competitive challenge presented by China and India as they
increasingly influence international business activities. It
considers their rise, distinctive characteristics, and role in the
contemporary world economy. The attractions and challenges of doing
business in emerging economies are fully discussed and the future
position of the large emerging economies critically evaluated here.
A key feature of the book is a discussion of the competitive threat
presented by the rapid growth of emerging market multinationals as
they aspire to catch-up with, and even surpass, developed market
multinationals.Theory and practice are combined in this text with
insightful illustrations and examples from a range of industries
and firms, as well as current debates including the utility of the
BRIC concept, the growing power of Asia, the future of
globalisation, and trade wars. As such, the book offers an
insightful perspective for students of international business,
international economics, development studies and globalisation.
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