The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (Hardcover, Ed)

HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas. MOBILIZE YOUR TEAM: Build and hone a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customer, company, and long-term career. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. By zeroing in on the value creation zone ("V-Zone") --the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market --and achieve your career goals. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

General

Imprint:	McGraw-Hill Education
Country of origin:	United States
Release date:	October 2016
First published:	2016
Authors:	Thomas Barta • Patrick Barwise
Dimensions:	235 x 155 x 25mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	240
Edition:	Ed
ISBN-13:	978-1-259-83471-4
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-259-83471-9
Barcode:	9781259834714

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