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Stanley Marcus - The Relentless Reign of a Merchant Prince (Paperback, 3rd Revised edition)
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Stanley Marcus - The Relentless Reign of a Merchant Prince (Paperback, 3rd Revised edition)
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Stanley Marcus was undeniably America's Merchant Prince. He created
his own legend by becoming a fashion authority without parallel, an
unerring arbiter of taste, a marketing genius, and a ham-like
showman in the mold of Phineas T. Barnum. His unique talents
transformed Neiman Marcus from a Dallas specialty store into a
glittering internationally known and respected retail institution.
Thomas E. Alexander traces the history of the company, tells the
colorful life story of "Mr. Stanley," and shares his personal
behind-the-scenes memoir of his sometimes tumultuous association
with the man and the store. Humorous anecdotes clearly illustrate
that there was much more to Stanley Marcus than was ever seen by
the public eye. Photographs of celebrities such as Princess Grace
of Monaco, Sophia Loren, John Wayne, Brigitte Bardot, and Queen
Sirkit of Thailand serve to emphasize the world-wide appeal of
Neiman Marcus and the man behind it all for more than fifty years.
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