|
Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Buy Now
Understanding Consumer Decision Making - The Means-end Approach To Marketing and Advertising Strategy (Paperback)
Loot Price: R2,598
Discovery Miles 25 980
|
|
|
Understanding Consumer Decision Making - The Means-end Approach To Marketing and Advertising Strategy (Paperback)
Expected to ship within 12 - 17 working days
|
The goal of this book is to help business managers and academic
researchers understand the means-end perspective and the methods by
which it is used, and to demonstrate how to use the means-end
approach to develop better marketing and advertising strategy. The
authors discuss methodological issues regarding interviewing and
coding, present applications of the means-end approach to marketing
and advertising problems, and describe the conceptual foundations
of the means-end approach.
This book is of interest to academic researchers in marketing and
related fields, graduate students in business, marketing research
professionals, and business managers. It is intended as a reference
book containing ideas about the means-end approach and its
applications.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
