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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Do Campaigns Matter? (Hardcover, illustrated edition)
Loot Price: R6,139
Discovery Miles 61 390
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Do Campaigns Matter? (Hardcover, illustrated edition)
Series: Contemporary American Politics
Expected to ship within 18 - 22 working days
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If elections are easily predicted and voting behavior is easily
explained with just a few fundamental variables, it seems quite
plausible to argue that campaigns don't matter. This book attempts
to answer the question, "Do campaigns matter?" by analyzing changes
in public opinion during and across several presidential election
campaigns. The crux of the argument is that although the national
political and economic context of the election is very important,
campaigns also play a crucial role in determining election
outcomes. In particular, campaign events, such as conventions and
debates, are primarily responsible for changes in public opinion
that occur during the campaign period. Using many different data
sources from several presidential campaigns, this important volume
demonstrates that election outcomes are jointly produced by
campaigns and national conditions. Covering an important and
neglected subject, Do Campaigns Matter? is essential for students
in political science at both graduate and undergraduate levels. Its
original research, imaginative approach at conceptualizing data,
and excellent empirical analysis, make it a must read for
researchers and professionals as well.
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