Digital Cultures, Lived Stories and Virtual Reality (Paperback)

This book focuses on the meaning and experience of digital practice, emerging from work in the world of business and drawing on recent anthropological thinking on digital culture. Tom Maschio suggests that the digital is a space of a new "story culture" and considers the lived experience of new technologies. The chapters cover: storytelling in journalism and business with the new technology of virtual reality, the emerging meanings of social media and community building in the digital space, the uses and meanings of visual imagery online, and the cultural meanings of smartphone technology use and the "mobile life." The book incorporates ideas from humanistic anthropology and phenomenology in order to bring business problems into alignment with human concerns and desires, and to show the application of anthropological ideas to real-world issues. As well as anthropologists, the book will be valuable to business students and professionals interested in the digital realm.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Anthropology & Business
Release date:	November 2021
First published:	2022
Authors:	Thomas Maschio
Dimensions:	234 x 156 x 21mm (L x W x T)
Format:	Paperback
Pages:	204
ISBN-13:	978-0-367-47929-9
Categories:	Books > Humanities > General Books > Arts & Architecture > The arts: general issues > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > General Books > Social sciences > Sociology, social studies > Social institutions > General Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General
LSN:	0-367-47929-X
Barcode:	9780367479299

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