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Digital Cultures, Lived Stories and Virtual Reality (Hardcover)
Loot Price: R4,142
Discovery Miles 41 420
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Digital Cultures, Lived Stories and Virtual Reality (Hardcover)
Series: Anthropology & Business
Expected to ship within 12 - 17 working days
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This book focuses on the meaning and experience of digital
practice, emerging from work in the world of business and drawing
on recent anthropological thinking on digital culture. Tom Maschio
suggests that the digital is a space of a new "story culture" and
considers the lived experience of new technologies. The chapters
cover: storytelling in journalism and business with the new
technology of virtual reality, the emerging meanings of social
media and community building in the digital space, the uses and
meanings of visual imagery online, and the cultural meanings of
smartphone technology use and the "mobile life." The book
incorporates ideas from humanistic anthropology and phenomenology
in order to bring business problems into alignment with human
concerns and desires, and to show the application of
anthropological ideas to real-world issues. As well as
anthropologists, the book will be valuable to business students and
professionals interested in the digital realm.
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