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Bewertung von Kundenbindungsstrategien in B-to-B-Markten (German, Paperback, 2004 ed.) Loot Price: R2,065
Discovery Miles 20 650
Repayment Terms: R194 pm x 12*
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Bewertung von Kundenbindungsstrategien in B-to-B-Markten (German, Paperback, 2004 ed.): Thomas Werani

Bewertung von Kundenbindungsstrategien in B-to-B-Markten (German, Paperback, 2004 ed.)

Thomas Werani

Series: Neue Betriebswirtschaftliche Forschung (NBF), 324

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Loot Price R2,065 Discovery Miles 20 650 | Repayment Terms: R194 pm x 12*

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Thomas Werani entwickelt ein Bewertungsmodell fur Kundenbindungsstrategien, in das Erkenntnisse zu den Determinanten der Kundenbindung einfliessen. Als Methodik der Strategiebewertung dient das Verfahren des Analytischen Netzwerkprozesses (ANP). Die praktische Umsetzbarkeit seines Ansatzes wird durch die Strategie der Aktionsforschung gewahrleistet.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Neue Betriebswirtschaftliche Forschung (NBF), 324
Release date: April 2004
First published: 2004
Authors: Thomas Werani
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback
Pages: 332
Edition: 2004 ed.
ISBN-13: 978-3-8244-9133-9
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8244-9133-8
Barcode: 9783824491339

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