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Books > Reference & Interdisciplinary > Communication studies
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Fostering Employee Buy-in Through Effective Leadership Communication (Paperback)
Loot Price: R735
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Fostering Employee Buy-in Through Effective Leadership Communication (Paperback)
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Based on a case study of leadership communication in a time of
organizational change, this book gives new leaders insights into
the tools and skills needed to become effective, motivating
communicators in their leadership careers. Taking a holistic
approach to communication and leadership, the book argues that
employees buy in to change when they collectively feel engaged in
meaningful work that will enrich the lives of customers, employees,
and investors. Based on ethnographic research, it approaches the
topic through an absorbing fiction-like retelling of an
organization's successful navigation of change against the backdrop
of the 2007 mortgage crisis. In doing so, it establishes a
framework for leaders to understand the principles behind how and
why buy-in is generated in organizations. This unique approach
allows readers to visualize leadership communication principles in
practice. Fostering Employee Buy-in is ideal as a supplementary
text in introductory leadership communication, management, and
business courses or as a text for new leaders interested in
inspiring organizational change.
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