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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Segmentation in Social Marketing - Process, Methods and Application (Paperback, Softcover reprint of the original 1st ed. 2017)
Loot Price: R3,988
Discovery Miles 39 880
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Segmentation in Social Marketing - Process, Methods and Application (Paperback, Softcover reprint of the original 1st ed. 2017)
Expected to ship within 10 - 15 working days
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This book brings together current innovative methods and approaches
to segmentation and outlines why segmentation is needed to support
more effective social marketing program design. It presents a
variety of segmentation approaches alongside case studies of their
application in various social marketing contexts. The book extends
the use of segmentation in social marketing, which will ultimately
lead to more effective and better-tailored programs that deliver
change for the better. As such, it offers a detailed handbook on
how to conduct state-of-the-art segmentation, and provides a
valuable resource for academics, social marketers, educators, and
advanced students alike.
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