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eSports is Business - Management in the World of Competitive Gaming (Hardcover, 1st ed. 2019)
Loot Price: R1,489
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eSports is Business - Management in the World of Competitive Gaming (Hardcover, 1st ed. 2019)
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The global phenomenon of eSports has experienced exponential growth
in recent years, gaining interest from the media, sports and
technology industries. Being born digital, global and agile,
competitive gaming appeals to a young and emerging audience, and
therefore the management of businesses within the eSports industry
requires a unique strategy. Presenting a short history of the
industry and an overview of its various stakeholders, the author
explores how important governing principles have emerged to
culminate in a business model network. An insightful read for
scholars researching innovation, eBusiness and strategy, this book
takes a pioneering approach and examines potential implications for
the future of eSports.
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