Books > Reference & Interdisciplinary > Communication studies
|
Buy Now
Advertising Creative - Strategy, Copy, and Design (Paperback, 6th Revised edition)
Loot Price: R3,430
Discovery Miles 34 300
You Save: R184
(5%)
|
|
Advertising Creative - Strategy, Copy, and Design (Paperback, 6th Revised edition)
Expected to ship within 9 - 15 working days
|
Advertising Creative, Sixth Edition gets right to the point of
advertising by stressing key principles and practical information
students and working professionals can use. Drawing on personal
experience as award-winning experts in creative advertising, this
new edition offers real-world insights on cutting-edge topics,
including global, social media, business-to-business, in-house, and
small agency advertising. In the new edition, authors Tom Altstiel,
Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive
into the exploration of digital technology and its implications for
the industry, as they expose the pervasive changes experienced
across the global advertising landscape. Their most important
revelation of all is the identification of the three qualities that
will define the future leaders of this industry: Be a risk taker.
Understand technology. Live for ideas. The latest edition addresses
some of the key issues impacting our industry today, such as
diversity in the workplace, international advertising, and design
in the digital age.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.