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E-Business und Geschaftsbeziehungen (German, Paperback, 2005 ed.) Loot Price: R1,691
Discovery Miles 16 910
Repayment Terms: R158 pm x 12*
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E-Business und Geschaftsbeziehungen (German, Paperback, 2005 ed.): Torsten Lichtenau

E-Business und Geschaftsbeziehungen (German, Paperback, 2005 ed.)

Torsten Lichtenau; Foreword by Manfred Krafft

Series: Kundenmanagement and Electronic Commerce

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Loot Price R1,691 Discovery Miles 16 910 | Repayment Terms: R158 pm x 12*

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Torsten Lichtenau zeigt theoretisch und anhand von Fallstudien aus der Chemiebranche, dass sich das Internet bisher sowohl positiv - durch Verstarkung der zwischenbetrieblichen Zusammenarbeit - als auch negativ - durch Erhohung der Preistransparenz und Verwasserung der Bedeutung von Marken - auf die Intensitat von Geschaftsbeziehungen auswirkt. Es wird zudem deutlich, dass bestehende Intermediare durch das Internet nur wenig tangiert werden, dass aber neue Intermediationspotenziale entstehen, z.B. zur Schaffung von Markttransparenz und zur Integration der verschiedenen Marktteilnehmer.
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General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Kundenmanagement and Electronic Commerce
Release date: July 2005
First published: 2005
Authors: Torsten Lichtenau
Foreword by: Manfred Krafft
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback
Pages: 279
Edition: 2005 ed.
ISBN-13: 978-3-8350-0030-8
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0030-6
Barcode: 9783835000308

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