Companies exhibit at conferences for a variety of reasons.
Some look at the process as an expense as they seek to protect
their market share.
Others approach exhibiting as an investment in their business.
Those are the companies that build and maintain real relationships
during and after the event.
It is essential to set measurable objectives in advance of the
conference, so you can determine the ROI on your investment. Just
showing up, setting up a booth, and waiting for the magic to happen
is not going to cut it.
Over the ten years that we've run Affiliate Summit, we've seen
thousands of companies exhibit, and there are some right ways and
wrong ways to represent your company.
There are three outcomes that routinely result from having a
presence at an event: hitting it out of the park with all sorts of
new business and plans, maintaining a presence and achieving some
branding, and then having a counter-productive experience.
You know that thing from the movie, Field of Dreams, "If you
build it, they will come"? Well, that's not true. There are
strategies you should apply to make the maximum impact with your
booth.
In the book, I share how you can make the most of your time at a
conference, as well as pitfalls to avoid.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
