Nobody has to tell you that when things go bad, they go bad quickly
and seemingly in bunches. Complicated structures like buildings or
bridges are slow and laborious to build but, with a design flaw or
enough explosive energy, take only seconds to collapse. This fate
can befall a company, the stock market, or your house or town after
a natural disaster, and the metaphor extends to economies,
governments, and even whole societies. As we proceed blindly and
incrementally in one direction or another, collapse often takes us
by surprise. We step over what you will come to know as a "Seneca
cliff", which is named after the ancient Roman philosopher, Lucius
Annaeus Seneca, who was the first to observe the ubiquitous truth
that growth is slow but ruin is rapid. Modern science, like ancient
philosophy, tell us that collapse is not a bug; it is a feature of
the universe. Understanding this reality will help you to see and
navigate the Seneca cliffs of life, or what Malcolm Gladwell called
"tipping points." Efforts to stave off collapse often mean that the
cliff will be even steeper when you step over it. But the good news
is that what looks to you like a collapse may be nothing more than
the passage to a new condition that is better than the old. This
book gives deeper meaning to familiar adages such as "it's a house
of cards", "let nature take its course", "reach a tipping point",
or the popular Silicon Valley expression, "fail fast, fail often."
As the old Roman philosopher noted, "nothing that exists today is
not the result of a past collapse", and this is the basis of what
we call "The Seneca Strategy." This engaging and insightful book
will help you to use the Seneca Strategy to face failure and
collapse at all scales, to understand why change may be inevitable,
and to navigate the swirl of events that frequently threaten your
balance and happiness. You will learn: How ancient philosophy and
modern science agree that failure and collapse are normal features
of the universe Principles that help us manage, rather than be
managed by, the biggest challenges of our lives and times Why
technological progress may not prevent economic or societal
collapse Why the best strategy to oppose failure is not to resist
at all costs How you can "rebound" after collapse, to do better
than before, and to avoid the same mistakes.
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