Proven advice for communicating effectively before the media,
customers, employees, and investor relations
Many executives focus too narrowly on the financial side of
their business and neglect the importance of communicating with
their employees, the media, and the public. "World Class
Communication" equips you with crisis lessons, procedures, and
examples that could help your company save millions of dollars
through proper preparation and response. The must-have book every
CEO needs, "World Class Communication" is packed with examples of
good and bad handling of countless situations and expert
instruction on how to manage them without breaking into
asweat.Reveals the keys to successful shareholder communicationTips
for winning in the media--every time outExpert tips for developing
powerful public speaking techniquesDiscover how to rally employee
support and performance through communication
There is a great, and often irrational, fear of the media among
CEOs, with too few executives truly knowing how to deliver a
message effectively in an interview. World Class Communication
delivers the necessary tools and techniques you need to communicate
your message to your target audience--from shareholder meetings to
corporate communications to handlingcrises.
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