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Marketing for Special and Academic Libraries - A Planning and Best Practices Sourcebook (Hardcover)
Loot Price: R2,094
Discovery Miles 20 940
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Marketing for Special and Academic Libraries - A Planning and Best Practices Sourcebook (Hardcover)
Series: Medical Library Association Books Series
Expected to ship within 12 - 17 working days
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Here's an easy-to-follow, practical marketing book for academic and
special libraries. Written by two practicing librarians who are
passionate about communicating with users, the book provides both
the inspiration and drive to market your library and practical tips
and suggestions on how to do that effectively. Topics covered
include: *The process of planning a marketing campaign and how some
time spent on planning at the outset can help keep you focused and
help you determine your level of success. *The importance of using
brands and brand identity to help you establish your library's
brand and market that aggressively to your users and potential
users. Brand consistency is stressed here. *Marketing tools:
oDigital publications, oSocial media, oVisual and print marketing
materials, oPersonal interactions oEvents you can use throughout
the year. For each topic, we will talk about best practices, what
works, what often doesn't, and we share best concise case studies
from all types of academic and special libraries.
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