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Advances in Advertising Research VIII - Challenges in an Age of Dis-Engagement (Hardcover, 1st ed. 2017)
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Advances in Advertising Research VIII - Challenges in an Age of Dis-Engagement (Hardcover, 1st ed. 2017)
Series: European Advertising Academy
Expected to ship within 10 - 15 working days
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This book addresses challenges in research and management
pertaining to the media, contents, and audiences in our current era
of (dis)engagement. These challenges relate to the evidence
pointing to increasing/decreasing interactions between actors in
social, cultural, and economic systems. Advances in Advertising
Research are published by the European Advertising Academy (EAA).
This volume is a selective collection of research presented at the
15th International Conference in Advertising (ICORIA) which was
held in Ljubljana (Slovenia) in July 2016. The conference gathered
more than 130 participants from various countries from nearly all
continents.
General
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