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Books > Business & Economics > Business & management > Management & management techniques > Operational research
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The Organisation of Integrated Product Development (Paperback, Softcover reprint of the original 1st ed. 1998)
Loot Price: R2,957
Discovery Miles 29 570
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The Organisation of Integrated Product Development (Paperback, Softcover reprint of the original 1st ed. 1998)
Series: Advanced Manufacturing
Expected to ship within 10 - 15 working days
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In todays industries, New Product Development (NPD) is often the
focal point of competition. Companies that are able effectively to
develop, produce and introduce new products are the key competitors
in markets where variety and time-to-market play an increasingly
important role. This examination into the organisation of
Integrated Product Development aims to answer the question: Which
integration mechanisms lead to effective co-ordination and overlap
of New Product Development activities in which situations? The
mechanisms, strat egies and goals, knowledge and skills, and
organisational arrangements are presented, and their impact on the
results of NPD projects and relationships is discussed. An in-depth
understanding of the background and theory is provided, using
detailed case s tudies to illustrate both the human and
organisational issues in practice.
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