Global Strategy: Competing in the Connected Economy details how
firms enter, compete and grow in foreign markets. Jain moves away
from the traditional focus on developed countries and their
multinational enterprises, instead focusing on both developed and
emerging economies, as well as their interaction in an increasingly
connected world. As the current global business environment is
increasingly shaped-and connected-by faster technological
developments, geopolitical forces, emerging economies, and new
multinationals from those economies, this highly charged dynamic
provides rich opportunity to revisit mainstream paradigms in
globalization, innovation, and global strategy. The book rises to
the challenge, exploring new competitive phenomena, new business
models, and new strategies. Rich illustrations, real-world
examples, and case data, provide students and executives with the
insights necessary to connect, compete, and grow in a globalized
business environment. This bold book succinctly covers strategy
models and implementation for a range of global players, providing
students of strategy and international business with a rich
understanding of the contemporary business environment. For access
to additional materials, including Powerpoint slides, a list of
suggested cases, and sample syllabus, please contact Vinod Jain
(
[email protected]).
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