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Books > Business & Economics > Business & management > Sales & marketing
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Promotional Strategies and New Service Opportunities in Emerging Economies (Hardcover)
Loot Price: R4,997
Discovery Miles 49 970
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Promotional Strategies and New Service Opportunities in Emerging Economies (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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Continuous improvements in emerging economies have created more
opportunities for industrialization and rapid growth. This not only
leads to higher standards in accounting and security regulations,
but it increases the overall marketing efficiency. Promotional
Strategies and New Service Opportunities in Emerging Economies is a
key resource in the field of service marketing and promotions,
service innovations, and branding in developing countries.
Highlighting multidisciplinary studies on self-service
technologies, sustainable consumption, and customer relation
management, this publication is an ideal reference source for
policy makers, academicians, practitioners, researchers, students,
marketers, and government officials actively involved in the
services industry.
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