People have always depended on the mass media for information and
entertainment. Surveys of their exposure consistently have shown
increases in their time spent with the media year after year; these
increases shot up dramatically in the past two decades with the
proliferation of what has been called the digital or new media.
With mobile devices and easy access to Wi-Fi connections, people
are now in constant connection with an ever growing source of
information and entertainment and they can contribute their own
content to those sources by using email and texting, as well as
sharing photos, videos, and even the most minute details of their
everyday lives. As their media usage shifts away from the
traditional media and into digital media with their immediacy,
interactivity, and intrusiveness, the way the media have been
affecting people has fundamentally changed. Digital Media Effects
focuses on those changes in media effects. While the author
acknowledges the findings from the very large literature of effects
from exposure to traditional media, this book focuses attention
much more onto the special kinds of effects that are now occurring
given the changes in the nature of those exposures as well as the
access to a much wider range of messages and experiences.
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