In "Persuasive Parables, " a former advertising and marketing
executive shares inspiring personal anecdotes, homilies from his
beloved grandmother, and significant life lessons in order to help
sales professionals navigate more easily and productively through
today's challenging world.
Bill Claypoole, the driving force behind the spectacular growth
and dynamic reputation of one of West Texas's largest advertising
firms, relies on his forty-plus years of hiring, training, and
teaching sales and marketing professionals to provide guidance and
wisdom to young professionals who want to build and sustain a
successful career. While interspersing his grandmother's wisdom and
his own personal stories throughout, Claypoole offers sales
professionals trusted and proven advice on how towrite a personal
mission statement;set and attain realistic goals;become a
persuasive communicator;increase productivity;create a professional
image;achieve and retain a prospect's attention;impress an audience
with a polished presentation.The expert guidance offered in
"Persuasive Parables" will help young professionals develop a
passion for marketing, salesmanship, and the kind of leadership
skills that will help propel their career on a path to achieving
unlimited success.
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