Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.
Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more.
Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.
Here you'll find the answers to these questions - and more:
- How can you "seduce" customers into buying on-line?
- How do you get customers to trust you?
- What is database marketing?
- How do you make payment secure?
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