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Strategic Sport Communication - Traditional and Transmedia Strategies for a Global Sports Market (Paperback) Loot Price: R1,431
Discovery Miles 14 310
Repayment Terms: R134 pm x 12*
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Strategic Sport Communication - Traditional and Transmedia Strategies for a Global Sports Market (Paperback): W.Timothy Coombs,...

Strategic Sport Communication - Traditional and Transmedia Strategies for a Global Sports Market (Paperback)

W.Timothy Coombs, Jennifer L. Harker

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Loot Price R1,431 Discovery Miles 14 310 | Repayment Terms: R134 pm x 12*

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By taking a strategic communication approach, the text integrates public relations, marketing communication, and advertising concepts and tailors them to the particular context of sport communication. Sport communication is a growing focus of students within public relations and strategic communication programs, and this text merges these fields to give students a comprehensive guide to constructing strategic communication efforts in the sports arena. Most books provide a broad overview of sports media and communication or a narrower view of public relations in a sports context; this book broadens the latter's scope to include marketing and advertising considerations, while still providing a practical guide to creating strategic communication campaigns.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: September 2021
First published: 2022
Authors: W.Timothy Coombs • Jennifer L. Harker
Dimensions: 229 x 152 x 18mm (L x W x T)
Format: Paperback
Pages: 172
ISBN-13: 978-0-367-89872-4
Categories: Books > Humanities > General
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
LSN: 0-367-89872-1
Barcode: 9780367898724

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