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Strategic Sport Communication - Traditional and Transmedia Strategies for a Global Sports Market (Paperback) Loot Price: R1,639

Discovery Miles 16 390

Repayment Terms: R154 pm x 12*

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Strategic Sport Communication - Traditional and Transmedia Strategies for a Global Sports Market (Paperback): W.Timothy Coombs,...

Strategic Sport Communication - Traditional and Transmedia Strategies for a Global Sports Market (Paperback)

W.Timothy Coombs, Jennifer L. Harker

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Loot Price R1,639 Discovery Miles 16 390 | Repayment Terms: R154 pm x 12*

Expected to ship within 12 - 17 working days

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By taking a strategic communication approach, the text integrates public relations, marketing communication, and advertising concepts and tailors them to the particular context of sport communication. Sport communication is a growing focus of students within public relations and strategic communication programs, and this text merges these fields to give students a comprehensive guide to constructing strategic communication efforts in the sports arena. Most books provide a broad overview of sports media and communication or a narrower view of public relations in a sports context; this book broadens the latter's scope to include marketing and advertising considerations, while still providing a practical guide to creating strategic communication campaigns.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	September 2021
First published:	2022
Authors:	W.Timothy Coombs • Jennifer L. Harker
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Paperback
Pages:	172
ISBN-13:	978-0-367-89872-4
Categories:	Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General Promotions
LSN:	0-367-89872-1
Barcode:	9780367898724