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Books > Business & Economics > Business & management > Business competition
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User-Directed Competitive Intelligence - Closing the Gap Between Supply and Demand (Hardcover)
Loot Price: R2,540
Discovery Miles 25 400
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User-Directed Competitive Intelligence - Closing the Gap Between Supply and Demand (Hardcover)
Expected to ship within 18 - 22 working days
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This is the first book to address the real issues and problems
confronting the competitive intelligence industry today. It
pinpoints the reason why competitive intelligence is on hold in
corporate America and offers practical advice and solutions to
position competitive intelligence systems as the systems of choice
for intelligence users. The key is to stimulate demand and the
author tells us why and how. A must read for intelligence
providers, for managers and intelligence users, and for management
program faculty and students in our colleges and universities. The
author identifies missing links in the system--purpose, domain,
terminology, and research. He identifies value-added opportunities
for strengthening competitive intelligence programs by focusing on
user needs and benefits. How to define and measure the benefits of
a Competitive Intelligence program, as the primary source of
competitive advantage, the key question plaguing intelligence
providers, is addressed and answered.
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