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Deep Data Analytics for New Product Development (Paperback)
Loot Price: R1,232
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Deep Data Analytics for New Product Development (Paperback)
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This book presents and develops the deep data analytics for
providing the information needed for successful new product
development. Deep Data Analytics for New Product Development has a
simple theme: information about what customers need and want must
be extracted from data to effectively guide new product decisions
regarding concept development, design, pricing, and marketing. The
benefits of reading this book are twofold. The first is an
understanding of the stages of a new product development process
from ideation through launching and tracking, each supported by
information about customers. The second benefit is an understanding
of the deep data analytics for extracting that information from
data. These analytics, drawn from the statistics, econometrics,
market research, and machine learning spaces, are developed in
detail and illustrated at each stage of the process with simulated
data. The stages of new product development and the supporting deep
data analytics at each stage are not presented in isolation of each
other, but are presented as a synergistic whole. This book is
recommended reading for analysts involved in new product
development. Readers with an analytical bent or who want to develop
analytical expertise would also greatly benefit from reading this
book, as well as students in business programs.
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