Innovations in Social Marketing and Public Health Communication - Improving the Quality of Life for Individuals and Communities (Hardcover, 1st ed. 2015)

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Applying Quality of Life Research
Release date:	October 2015
First published:	2015
Editors:	Walter Wymer
Dimensions:	235 x 155 x 2mm (L x W x T)
Format:	Hardcover
Pages:	389
Edition:	1st ed. 2015
ISBN-13:	978-3-319-19868-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Medicine > General issues > Public health & preventive medicine > Personal & public health > General
LSN:	3-319-19868-8
Barcode:	9783319198682

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