This volume presents the most current theoretical advances in the
fields of social marketing and public health communications. The
volume is divided in two parts. Part 1 contains chapters pertaining
to research and theory reflecting improvements and contributions to
theories that help improving quality of life. It includes
literature reviews, conceptual research and empirical studies on
social marketing communications, models to understand individual's
risky behaviors, and how to improve social interventions. The
second part emphasizes applied research, consisting of best
practices, applied experiments, and case studies on social
marketing innovative practices with implications for quality of
life.
General
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