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Books > Professional & Technical > Technology: general issues > Technical design
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The Praxis of Product Design in Collaboration with Engineering (Hardcover, 1st ed. 2019)
Loot Price: R3,268
Discovery Miles 32 680
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The Praxis of Product Design in Collaboration with Engineering (Hardcover, 1st ed. 2019)
Expected to ship within 10 - 15 working days
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This book reveals how a generative design process capitalizes on
understanding humans in context to deliver appropriate innovation.
A repertoire of design actions and output allows designers to work
dynamically in order to create a cascade of new ideas and insights.
The Design Matrix, a visual team tool, provides a prescriptive and
descriptive guide enabling a range of users to work through a
problem and also reflect on past decisions. Several case studies
from prior industry collaborative projects show the complexities
and tensions that can be tackled through the design process and
matrix. Case studies include design and engineering development and
production of an 8 Tesla MRI, biomedical projects, medical devices,
and consumer products. Other cases with Ford Motor Company and
Cognizant Technologies illustrate how using a human-centered design
process can shift the business paradigm for new products, services,
systems, and social innovations. Each story shows different and
distinct aspects that span classic design and engineering problem
solving to generative contextual processes which lead to innovative
solutions. Describes a studio-based product development pedagogy so
readers can understand through past examples how to operationalize
their own design, engineering, and innovation processes; Provides
specific stories that showcase details of the project work, the
contextual insights, and proposed solutions as a result of applying
tangible visualizations, collaborative work methods, and framing
and reframing of the problem; Uses case studies to demonstrate how
to use divergent and convergent design thinking and actions from
multiple stages of the design process so this can lead to critical
team integration and new contextual insights.
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