Consumer Behavior, International Edition (Paperback, 5th edition)

CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR, INTERNATIONAL EDITION provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	April 2009
Authors:	Wayne Hoyer • Deborah J. MacInnis
Dimensions:	254 x 204 x 22mm (L x W x T)
Format:	Paperback
Pages:	672
Edition:	5th edition
ISBN-13:	978-0-324-83427-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-324-83427-6
Barcode:	9780324834277

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