Web Systems Design and Online Consumer Behavior (Hardcover, New)

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.

General

Imprint:	Igi Publishing
Country of origin:	United States
Release date:	November 2004
First published:	February 2005
Dimensions:	254 x 178 x 20mm (L x W x T)
Format:	Hardcover
Pages:	344
Edition:	New
ISBN-13:	978-1-59140-327-2
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > General theory of computing > General Books > Computing & IT > Internet > General Books > Computing & IT > Applications of computing > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Consumer law Promotions
LSN:	1-59140-327-8
Barcode:	9781591403272

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