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The Management of Continuous Product Development - Empirical Research in the Online Game Industry (Hardcover, 1st ed. 2022)
Loot Price: R2,776
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The Management of Continuous Product Development - Empirical Research in the Online Game Industry (Hardcover, 1st ed. 2022)
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This book discusses theoretically and empirically the trade-off
relationship between the frequency of product adaptation activities
and the constraints on development resources, and how companies can
respond to these constraints. The objective of this book is to
identify effective management practices in continuous product
development. With the continuation of development activities,
companies are required to constantly adapt their products to
changes in the external environment. In continuous product
development, the development process extends beyond product
release, and interaction with the external environment is not
limited to the planning stage but occurs multiple times throughout
the process. What impact does the multiple adaptation activities
have on the product performance as development activities become
more continuous, and how to use limited development resources to
provide stable and constant high-quality adaptation activities with
optimal frequency have become urgent issues in the development
sites. To address these research questions, this book focuses
primarily on the development activities of the online game
industry. The factors that bring about superior product performance
are examined by combining case studies and questionnaire surveys on
online game development projects. Furthermore, user community
management is also discussed from the perspective of the
interaction process between multiple user groups.
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