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Books > Professional & Technical > Transport technology > Aerospace & aviation technology
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Marketing in the International Aerospace Industry (Paperback)
Loot Price: R1,709
Discovery Miles 17 090
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Marketing in the International Aerospace Industry (Paperback)
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The aerospace industry has a unique business culture and business
practices. It is also subject to unique regulatory requirements and
financing conventions. Aerospace products are unlike anything else.
Pricing arrangements are arcane, and large-scale cooperative
alliances among industry players are commonplace. The market is
dichotomized into parts, civil and military, of approximately equal
value, and is further divided into dozens of major product
segments. The complexity of the aerospace market is commensurate
with its size. It is a leading exporter among industrialized
nations, employing millions of highly-skilled workers and serving
as a technology incubator, while developing nations target the
aerospace industry for development within their own economies. Yet,
in spite of the importance and uniqueness of the aerospace
industry, there has been no serious comprehensive guidance about
how the industry's markets function. Marketing in the International
Aerospace Industry provides that much-needed overview and
best-practice guidance. It analyses the distinctive environment and
practices of the aerospace industry, and provides specific,
practical guidance for marketing professionals. The content is
presented in clearly-defined chapters that relate directly to the
professional challenges facing the marketer in the industry. It is
written for these professionals and also students of aviation and
aerospace management. The book has a fundamentally international
optic of the aerospace industry. It consistently examines universal
management issues from the point of view of the aerospace
industries in the United States, the UK, France, Germany, and
Japan, comparing and contrasting national practices in these
countries and elsewhere.
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