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Books > Business & Economics > Industry & industrial studies > Manufacturing industries
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Design Thinking for Food Well-Being - The Art of Designing Innovative Food Experiences (Hardcover, 1st ed. 2021)
Loot Price: R3,950
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Design Thinking for Food Well-Being - The Art of Designing Innovative Food Experiences (Hardcover, 1st ed. 2021)
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How can we design innovative food experiences that enhance food
pleasure and consumer well-being? Through a wide variety of
empirical, methodological, and theoretical contributions, which
examine the art of designing innovative food experiences, this
edited book explores the relationship between design thinking, food
experience, and food well-being. While many aspects of food
innovation are focused on products' features, in this book, design
thinking follows an experiential perspective to create a new food
innovation design logic that integrates two aspects: consumer food
well-being and the experiential pleasure of food. It integrates a
holistic perspective to understand how designing innovative food
experiences, instead of food products, can promote healthy and
pleasurable eating behaviors among consumers and help them achieve
their food well-being. Invaluable for scholars, food industry
professionals, design thinkers, students, and amateurs alike, this
book will define the field of food innovation for years to come.
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