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Campaign 2000 - A Functional Analysis of Presidential Campaign Discourse (Hardcover) Loot Price: R2,727
Discovery Miles 27 270
Repayment Terms: R256 pm x 12*
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Campaign 2000 - A Functional Analysis of Presidential Campaign Discourse (Hardcover): William L. Benoit, John P. McHale, Glenn...

Campaign 2000 - A Functional Analysis of Presidential Campaign Discourse (Hardcover)

William L. Benoit, John P. McHale, Glenn J. Hansen, P.M. Pier, John P. McGuire

Series: Communication, Media, and Politics

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Loot Price R2,727 Discovery Miles 27 270 | Repayment Terms: R256 pm x 12*

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Campaign 2000 applies the functional theory of political campaign discourse--analyzing how messages acclaim, attack, or defend--to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Series: Communication, Media, and Politics
Release date: September 2003
First published: September 2003
Authors: William L. Benoit • John P. McHale • Glenn J. Hansen • P.M. Pier • John P. McGuire
Dimensions: 236 x 158 x 26mm (L x W x T)
Format: Hardcover
Pages: 304
ISBN-13: 978-0-7425-2913-7
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
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LSN: 0-7425-2913-4
Barcode: 9780742529137

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