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Books > Reference & Interdisciplinary > Communication studies
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Campaign 2000 - A Functional Analysis of Presidential Campaign Discourse (Hardcover)
Loot Price: R2,533
Discovery Miles 25 330
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Campaign 2000 - A Functional Analysis of Presidential Campaign Discourse (Hardcover)
Series: Communication, Media, and Politics
Expected to ship within 12 - 17 working days
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Campaign 2000 applies the functional theory of political campaign
discourse--analyzing how messages acclaim, attack, or defend--to
several different forms of campaign communication in the 2000 U.S.
presidential primary and general election. These forms include
political advertisements on television and radio, debates,
television talk show appearances, campaign web pages, and
convention speeches by candidates and their spouses. The authors
also look at the election outcomes and explore lessons to apply to
future campaign discourse.
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