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Books > Reference & Interdisciplinary > Communication studies

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Campaign 2000 - A Functional Analysis of Presidential Campaign Discourse (Paperback, New) Loot Price: R1,310

Discovery Miles 13 100

Repayment Terms: R123 pm x 12*

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Campaign 2000 - A Functional Analysis of Presidential Campaign Discourse (Paperback, New): William L. Benoit, John P. McHale,...

Campaign 2000 - A Functional Analysis of Presidential Campaign Discourse (Paperback, New)

William L. Benoit, John P. McHale, Glenn J. Hansen, P.M. Pier, John P. McGuire

Series: Communication, Media, and Politics

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Loot Price R1,310 Discovery Miles 13 100 | Repayment Terms: R123 pm x 12*

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Campaign 2000 applies the functional theory of political campaign discourse--analyzing how messages acclaim, attack, or defend--to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

General

Imprint:	Rowman & Littlefield Publishers
Country of origin:	United States
Series:	Communication, Media, and Politics
Release date:	September 2003
First published:	November 2003
Authors:	William L. Benoit • John P. McHale • Glenn J. Hansen • P.M. Pier • John P. McGuire
Dimensions:	227 x 153 x 22mm (L x W x T)
Format:	Paperback
Pages:	300
Edition:	New
ISBN-13:	978-0-7425-2914-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Promotions
LSN:	0-7425-2914-2
Barcode:	9780742529144