This book is based on the Functional Theory of Political Campaign
Discourse. It adopts a communication perspective to campaigns for
public office. It discusses medium (e.g., speeches TV spots,
debates, social media), sources of campaign messages, context
(e.g., primary vs. general campaign), audience (voters and how they
process messages), news coverage of election campaigns, and
non-presidential and non-U.S. election messages.
General
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