Persuasive Attacks on Donald Trump in the 2016 Presidential Primary
investigates the nature of persuasive attacks on Donald Trump
during the 2016 presidential primary campaign. It begins by
extending the Theory of Persuasive Attack to include attacks on
character as well as attacks on actions. William L. Benoit &
Mark J. Glantz use topical analysis to understand humor (late night
television jokes; video from SNL, Colbert, and Oliver; articles in
The Onion, and political cartoons) and Republican "establishment"
attacks from Mitt Romney and the National Review. Quantitative
content analysis examines attacks in primary debates and primary TV
spots. The book concludes with criticisms found on social media
platforms and TV talk shows.
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