"You couldn't find two more different men. Billy Durant was the
consummate salesman, a brilliant wheeler-dealer with grand plans,
unflappable energy, and a fondness for the high life. Alfred Sloan
was the intellectual, an expert in business strategy and
management, master of all things organizational. Together, this odd
couple built perhaps the most successful enterprise in U.S.
history, General Motors, and with it an industry that has come to
define modern life throughout the world. Their story is full of
timeless lessons, cautionary tales, and inspiration for business
leaders and history buffs alike.
"Billy, Alfred, and General Motors" is the tale not just of the
two extraordinary men of its title but also of the formative
decades of twentieth-century America, through two world wars and
sea changes in business, industry, politics, and culture. The book
includes vivid, warts-and-all portraits of the legends of the
golden age of the automobile, from "Crazy" Henry Ford, Ransom Olds,
and Charles Nash to the brilliant but uncredited David Dunbar Buick
and Cadillac founder Henry Leland.
The impact of Durant and Sloan on their contemporaries and
their industry is matched only by the powerful legacy of their
improbable and incredible partnership. Characters, events, and
context -- all are brought skillfully and passionately to life in
this meticulously researched and supremely readable book."
General
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